Educational Guides & Research Notes
Clear, evidence-backed explanations covering AI search, entity resolution, structured data, and PULSE scoring.
How Structured Data Supports Machine Understanding Without Guaranteeing Visibility
The role of Schema.org JSON-LD in AI entity disambiguation.
How to Audit How ChatGPT and Other AI Platforms Recommend Your Business
Step-by-step auditing framework for commercial AI outputs.
How to Compare Your AI Visibility with Competitors
Benchmarking PULSE Share of Voice against four market competitors.
How to Create Answer-Ready Service and Comparison Pages
Designing corporate web pages for direct AI parsing and citation.
What is a PULSE Score?
An overview of the PULSE Method scoring framework for AI Search Visibility.
What Should an AI Visibility Audit Include?
Core deliverables and findings expected in a professional AI visibility assessment.
Why AI Mentions Are Not the Same as Recommendations
Distinguishing brand presence from positive commercial endorsement in generative answers.
Why AI Recommendations Vary by Location and Language
Analyzing geographic and linguistic bias in generative engine responses.
AI Search Visibility vs SEO: What is Different and What Still Matters?
Comparing traditional search engine optimization with generative AI visibility.
What Makes a Company Citable by AI Systems?
Understanding citation patterns and source selection in LLMs.
How to Choose an AI Search Visibility Company
Key evaluation criteria for selecting an evidence-based AI visibility partner.
How to Improve Your Company's Visibility in AI Search
A guide for UK and EU business leaders on how large language models discover, parse, and recommend companies.