How to Audit How ChatGPT and Other AI Platforms Recommend Your Business

Conducting a controlled audit of your company's representation in ChatGPT, Perplexity, Gemini, and Google AI Overviews requires structured testing parameters.

Audit Steps

1. Define High-Intent Buyer Prompts: Formulate 10–20 queries your prospects ask when evaluating vendors.
2. Select 4 Direct Competitors: Benchmark performance against four immediate market alternatives.
3. Execute Repeated Runs: Test each prompt 5+ times to account for model variability.
4. Preserve Raw Evidence: Log verbatim responses, position orders, and cited URLs.