What do AI assistants tell buyers about your company?
AI Search Visibility is whether ChatGPT, Perplexity, Gemini and Google AI Overviews name your company when buyers ask for a supplier, how strongly they recommend it, and how accurately they describe it. ASTONTO measures this against four competitors under controlled, repeated tests, then helps you close the gaps.
A ranking is not a recommendation.
SEO reporting asks
Where does our page rank for a keyword? How much traffic does it get? Which links point to it?
AI Search Visibility asks
Are we named at all? Recommended or merely listed? Described accurately? Against which competitors, and on the strength of which sources?
The two overlap, because assistants draw on web content. But companies that rank well in search are not always the ones assistants recommend, and a mention with caveats can do more harm than no mention.
Evidence, not a single screenshot.
Mentions vs recommendations
Whether an assistant endorses you, lists you neutrally, recommends you only with caveats, or repeats a negative claim. See the recommendation classes in the PULSE Method.
Four named competitors
AI answers are relative. Every audit tests your company and four agreed competitors on the same prompt set.
Repeated runs
Assistants are non-deterministic, so each prompt is run several times. Reported scores reflect patterns, not one-off answers.
Location and language
Answers vary by market. Each test fixes a location and language so results are comparable over time.
Signals that plausibly shape AI answers.
No one outside the AI companies knows exactly how answers are formed. These are the factors we examine and change during a sprint, and then re-test. We treat them as hypotheses to measure, not guarantees.
Consistent entity details
The same company name, services, locations and people across your website, Companies House, directories and profiles. Conflicting details make a company harder to describe with confidence.
Answer-ready pages
Plain statements of what you do, for whom and where, near the top of the page, with headings that match the questions buyers ask. Comparison and service pages that an assistant can quote.
Structured data
Organization, Service and FAQ markup that states facts in a machine-readable form. It does not guarantee anything on its own, but it removes ambiguity.
Independent sources
Trade media, industry directories, reviews and partner pages that describe you. Answers frequently lean on third-party sources rather than a company's own claims.
Start small. Commit when the evidence justifies it.
The £950 audit fee is credited in full when you begin a 90-Day Optimisation Sprint within 72 hours of the audit presentation.
20-Minute AI Visibility Check
Free
one buyer question, one observed finding
See one verified example of how your business appears—or fails to appear—in an AI-generated buyer answer.
- •One commercially relevant buyer question
- •One observed AI visibility finding
- •Initial competitor context
- •Assessment of whether a full audit is appropriate
24-Hour AI Visibility Audit
£950 + VAT
fixed fee
Understand how ChatGPT, Perplexity, Gemini and Google AI Overviews recommend your business compared with four competitors.
- •Commercially relevant buyer-question testing
- •Four AI platforms (ChatGPT, Perplexity, Gemini, AI Overviews)
- •Your company and four competitors
- •PULSE Benchmark and Platform Scores
- •Appearance, recommendation strength and sentiment
- •Competitor and source analysis
90-Day AI Visibility Optimisation Sprint
£6,000 + VAT
or three monthly payments of £2,000 + VAT
Turn the audit findings into a coordinated programme of technical, content, authority and monitoring improvements.
- •Agreed PULSE baseline
- •Entity and technical clarity improvements
- •Structured data and factual consistency
- •Answer-ready service and comparison content
- •Evidence, expertise and case-study improvements
- •Third-party authority and citation actions
AI Visibility Monitoring
From £350 + VAT per month
after an audit or sprint
Ongoing monthly tracking of priority prompts, competitor movements, and AI model update impacts.
- •Scheduled priority-prompt retesting
- •Platform-level visibility tracking
- •Competitor movement checks
- •Recommendation and sentiment alerts
- •Factual-error and Reputation Risk alerts
- •Concise monthly findings and next actions
All prices exclude VAT. Sprint scope covers one entity, one principal market, one language and up to four competitors; wider scopes are quoted separately.
B2B and professional-services firms.
Where buyers research suppliers carefully and a single recommendation can be worth a large contract.
Managed IT & technology services
Buyers ask for specialists by sector and location. Our first industry study of this market is in review.
Legal services
Practice areas, jurisdictions and partner credentials need to be unambiguous.
Accountancy & advisory
Specialisms and client types are often compressed into generic descriptions.
B2B consultancies
Positioning is frequently too abstract for an assistant to match to a buyer’s question.
Property & real estate
Location coverage and service lines vary by office and are easily conflated.
Professional services
Firms with several offices or brands risk being described inconsistently.
Running a local or trade business?
Our audits are built for B2B firms. For trades, clinics and local services, Groportune applies ASTONTO’s research at a scale and price that fits, alongside websites and Google Maps work. Groportune is operated by Softgenix LTD, a separate company.
Results reflect observed performance within the documented prompt set and testing period. They do not represent every possible AI answer and do not guarantee future visibility.
See what AI assistants say about you.
Start with a free 20-minute check: one real buyer question, one observed finding, and an honest view on whether an audit is worth it.