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Why AI Recommendations Vary by Location and Language
Analyzing geographic and linguistic bias in generative engine responses.
By ASTONTO Research Team•2026-08-04•5 min read
Why AI Recommendations Vary by Location and Language
AI platforms dynamically tailor answers based on user IP geolocation, language context, and localized search index references.
Key Observations
- A London-based prompt yields different vendor choices than a Frankfurt-based prompt for identical English language queries.
- Language nuances change the entities selected; queries in German or French prioritize regional entity authority over global brands.